Thursday, September 24, 2009

ENA students are the REAL deal

Which students are more digital? ENA (St. Hubert)
The ENA St-Hubert students confirmed that they are the real digital natives. The results of a questionnaire seems to indicate that the ENA students have no feeling about whether they like or not technology since it is within ENA students. They use technology to do a multitude of things since they're lifestyle obligates them to live with technology and the consequences of this makes them more familiar with technology.
Homework, entertainment, hobbies, and other normal activities are in their daily lifestyles. Since news aren't always a source of reliable information and influence a lot the population about subjects like politics that have a link with the government.
ENA students are more likely to inform themselves on different websites. Compared to CEM Longueuil students aren't as skillful ENa students, so they tend to believe in the News on TV rather than going to see on the internet or they prefer to listen to gossips and other people's ignorant point of view.
They prefer to use old methods for their studying like looking to look at the local libraries rather than going to internet, they are clearly wasting their time when they go on social websites on Facebook, Youtube, Hi5, Myspace, etcetera. Unlike ENA students who prefer to not waste any minute in their lives.

Gerson and David

The real Digital Natives

About ‘’ Who are the real Digital Natives? ‘’, statistics show that Longueuil are the real ones. First, there is the question ‘’How do you feel about technology?’’, which 46.8% of the people from St-Hubert answered they loved it, versus 56.4% for the Longueuil students. As for an other question, ‘’What kind of tings do you use computer for?’’, St-Hubert students responded at 83,3% to text chat with friends, against 92,3% of Longueuil’s. Also, to the same question, 74,4% of Longueuil students claim to share information with sites like Facebook compared to 54,2% for St-Hubert. An major difference between the two groups is, for the same question again, the answer: ‘’to create websites, blogs and etc’’. St-Hubert compares it’s low 2,1% to a 30,8% of Longueuil students. As a final comparison, the St-Hubert students use computer for entertainment in a proportion of 22,9%, while 33.3% of Longueuil students use it for the same purpose. To conclude, it is clear that the students in Longueuil are the real Digital Natives based on the statistics displayed above.

Article written by Roger and Jérome

At the beginning of this school year, a survey has been filled in by students of both l’ENA and CEM schools to show how technology is important nowadays. After taking a closer look to the results, we can proudly affirm that Longueuil, College Édouard-Montpetit’s students are definitely the real Digital Natives.

First of all, the results show that 56.4% of CEM’s students love technology; they feel good about it and they are comfortable using it. On the other hand, 46. 8% of ENA’s students love it. In addition, CEM’s students use computers more often. For example, they use it not only for school, but also for work, to text chat, to share photos and information on Facebook, etc. We found out that Longueuil’s students use a lot more Internet to create websites and blogs (30.8%) compared to 2.1% of Saint-Hubert’s students. We are undeniably addicted to technology! We have discovered that Édouard-Montpetit’s students are more expert to create blogs, online videos and social networking sites. Moreover, we realized that ENA’s students, for the most part, are less aware of today’s technology than we actually are. Brief, we are professionals. The way that we get our news proves that we have a social life, because we mostly get it from Internet and our friends and family. We still communicate! Also, when we listen to a news report, 61% of us trust the information compared to 54%, but we assume that there may be a missing or falsified part. We still feel better informed after watching a news report (38% compared to 25%).

Finally, according to the up to date results, we can say without a doubt that Édouard-Montpetit’s students are the Digital Natives; they are absolutely born in technology. We could even say that they couldn’t live without it; especially without Internet and cell phones.

Survey Analysis

After analysing the survey results, we can definitely say that Longueuil students are digital natives and that the ENA students are immigrant natives. After asking them how they feel about technology, more than the half of the Longueuil students (56.4%) said that they love it, which is 9.6% more than what the ENA students said. Another reason why we can say that Longueuil students are digital natives is because 59% use it for work and their entertainment. When we look at the ENA students results, we can see that only 2.1% use technology for work and 22.9% for their entertainment. We can also say that Longueuil students are digital natives because 12.8% of them are experts and creators of online videos compared to 2.1% for ENA. The most persuasive argument is that as a digital native, we have to know how technology works. We can see that 30.8% of the Longueuil students use their computer to create websites and blogs, which means that they do know how technology works. On the other side, only 2.1% of the ENA students do.

Maxime and Daycel

St-Hubert side

The students of ENA of St-Hubert are definitely internet natives compared to students of the CEN or Longueil. First of all, the first question asked to the students was “How do you feel about technology” and no students in the ENA answered that they were not comfortable with electronic devices. In contrast some students from Longueil said that they had problems with electronic devices. ENA students also use more often the new technology to watch video on the internet and to do their homework. While the Longueil students use their computer mainly for their homework, ENA students use it for more general-purpose stuff. For the online social networking sites, ENA students exploit it way more than Longueil students as shown in the quiz. Internet, Radio and Tv are all medias that are used more by St-Hubert Students by a pretty large margin for most of these. Even though they’re the one who are the most used to these media, they’re able to make their own mind about various subjects that they hear in the news by assuming it could be the journalist’s point of view.

Marc-André and Éric
We are digital natives because we love technology! A high 56,4% of Longueuil students responded that we love technology while 46,8% of St-Hubert students love technology. That means that students are well educated in the Longueuil students than St-Hubert students. Technology is necessary for most part of our education. It is the international language. However, only one person responded that he`s not comfortable with the electronic devices. Computers are used for different matters. One of the most important is the instant messaging. It is important for students to talk instantly rather than sending emails and not getting responded. Uploading more pictures is one important way to share memories with your friends and family instead of printing and sending by post office. Also, Longueil students are being more creative by creating websites, blogs, etc. The percentages are about 83% higher than St-Hubert students if we calculate by number of students. Longueil students like to diversify uses because computer is an important use of daily life. It is important to entertain yourself on a computer because you can look up movies when you can’t borrow it from a store and play computer games. For example, for the blogs Longueuil students have around 2% more than St-Hubert students, 18% of Longueuil students use it often while it is 10% for St-Hubert students and most importantly, 5% of Longueuil students are experts compared to 0%. Longueuil students usually get their news from family and friends via instant messenger, the new way of communication for the previous decade. We use computer mainly for work because 5% of longueuil students use it for work and that`s how we assume that the story is true and feel better informed in the news.

Qais and Minh

Thursday, September 10, 2009

Clones-R-Us website fake for sure!

We actually tried looking at for theClones-R-Us website and we only found stuff coming from not reliables websites like geocities or freewebs. The company behind the website is greentechnologies, but we cannot verify any reliable name because the «about us»section cannot display the real author’s information.
The guessbook section clearly shows that this site is nothing more than a prank website. So the authors doesn’t have a clear reliable qualification or source than can ensure us whether is fake or not.
The content of this website is not suitable for research since the sources aren’t suitable because, the design of this website is more like an amateursite.
We found grammar errors, spelling errors,etc. The links found in the links page are not available, not found or they look really amateur so absolutely not reliable and it was last updated in 2006.

Colnes R Us

This website seems to have being posted by doctors who practices cloning. First of all, cloning is illegal so anybody who would buy things on this website would break the law. Secondly this site has not been updated since December 11, 2005. If somebody was making a research on cloning this site is absolutely not appropriate and full of stupid stuff like this website got five awards that don’t mean anything. Plus this site has been created in Philippine where we don’t even know what the laws are. So this site can be a fraudulent site. As soon as you see this website you already know that there’s only false information on it and that if you’re dumb enough to send your money to them you won’t get nothing back, or if you get something back it won’t be what you thought it would be. The links on it are old and they lead to some false things. One of the links even brings you to the Raelian Movement!! Anyways be careful to what you read on internet because it might not always be true.

First of all, the name of the author does not appear at all on the website, but there is a phone number to contact the distribution center. The qualifications of the author and sponsor are not mentioned, so we just don’t know if it is a reliable source. Since we have no idea about their qualifications, we should not believe as true the information presented on the website, or we should at least double-check. It doesn’t seem professional because of the informal language, and we have never heard of the dehydrated water so we can easily guess that it is not a reputable source. The subject matter of the website is about the pollution of the public water supply; they tell us that our water is “dangerous”. The information is really accessible, you can find everything you want, such as an online store, the contact info, etc., without difficulty. They don’t inform us about the website's last update so it is impossible to know if the date is appropriate for our research. The location of the information is obviously mentioned if you click on Contact info. The website is visibly designed to sell a product (their dehydrated water) and to change our point of view about earthly concerns. You just have to read a few lines and you will immediately notice false information mostly in the frequently asked questions section. Here are some good examples to demonstrate the quality of the information you can find:
"I urinate too frequently. Will it help me with that?”
Response: No, stop drinking a case of beer every day and that should help. If compulsive urination persists, contact your doctor.
"How do I spit it out if I don't like it?"
Response: Simply exhale and the dehydrated water will leave your body.

We think those citations prove very well that this site is not trustworthy! Finally, there are not as many ads as many good websites and it shows that the website may not afford it because of its mediocrity. Obviously, it doesn’t take a really smart head to realise that this website is fake because dehydrated water can’t even exist!

Selecting appropriate websites

Analysis of

The name of the sponsor is clearly indicated, but we have never heard of it. No one in the company has a degree; if they had one, they would have mentioned it. We have a link to know how to contact this company, but we don’t know who we have to reach. It could be a wrong number and we could talk to someone that doesn’t know about dehydrated water. It is not a reliable source because in the Frequently Asked Questions (FAQ), the questions and the answers are weirdly answered. For example :
``Question : "How do I spit it out if I don't like it?"
Response: Simply exhale and the dehydrated water will leave your body.``

Also, this picture reveals that it is not a real site. They are supposed to purify water with chemical supplies. But, is this picture supposed to represent chemistry?

The website is not well designed because the font is big in the middle of the page and smaller on the sides. The writtings are basically different in the media icon. This site looks like a blog instead of a real site. It was created to inform people about the special water they sell. They really want us to buy water and to convince us, because they are ready to send us free sample. The company is looking for employees and they are supposed only to sell the product instead of looking for people. Also, the advantages they offer are very funny and that make us think it is not a real company. Here are some examples of funny advantages :

``-Free transportation to work by mule
-Ketchup packets from McDonalds
-Usage of our customers' credit cards
-Unlimited toilet paper
-Air conditioned office (Winter months only)
-Unlimited Stress
-Napkins from Del Taco
-Straws from 7-Eleven
-Free paper clips
-Harassment of all sorts``

Finally, this site is not a good site for many reasons all mentioned above.

Clones-R-Us Analyzis

On this website, the name of the author is not identified, and neither are the sponsors. We don’t know the qualifications of the author or the effects the sponsors may have on the product. Therefore, we cannot certify that this website is a reliable source. Even though the site is visually well constructed, it provides information and statistics for which we don’t have any sources. The last update date is not provided by the author and the guestbook entries end in 2001. A post in the About Us section indicates us that “The content is out of date; in fact - incredibly - some of the concepts in the website, like the cloning of pet cats, have actually come true.” In conclusion, we don’t know much about the author and his motives, but this site seems like a well organized hoax to revive the debate about advanced medical cloning technologies. Fortunately, in the About Us section, the author says: “As you've hopefully realized, this site is a spoof site, which simulates one possible ramification from advances in cloning science. “

Clone-R-Us website analyse

The author of this website is one of the founders of Vetsin Productions, a web development company in Cebu City, Philippines. The link giving on the site is a fake one, so the author of the site does not seem to be qualified nor a reputable source because when we press on the link it gives us a red page written on it just Vetsin and nothing else. We didn’t see in the majority of the website spelling or grammatical mistakes. The content of the website isn’t appropriate for a research but is well designed so you can find easily the information you seek. The website itself says that the information is out of date in the remarks. This site is a comedy of a website because no serious company will consider selling clones with the present laws and you can see that in the guestbook everyone takes this website as a joke.

website analysis

The website is clearly a hoax for many reasons. First of all, the author’s name is not stated and they are not talking about him. Neither is there any link to any possible information about the author or his sponsor. There is no information about the time or the date at which the site was last updated. A small part of the website is dedicated to get a free sample. It is clearly a fake since they are not checking if the information you gave them is true. But, even if we do not have many information, we know that the company headquarter is situated in Los Angeles in the United States. The main objective of the website is obviously not to inform the public, but to make profit by selling us dehydrated water. There are clearly some false informations like the fact that you can not dehydrate water. Even thought the website has a lot of errors and disadvantages, they have been able to make a beautiful and attractive background that incite the consumers to buy their product.

Thursday, September 3, 2009


Molson Beer

The ad tells the story of a young man giving a speech during a conference about how proud he is to be Canadian. He counters the main Canadian stereotypes by saying that he doesn’t live in an igloo; he’s not a lumberjack, etc. There is no dialogue; in fact it is a very passionate and persuasive monologue. There is no narrator at all. The tone of the ad is humorous because the purpose of the ad is not to inform people about a serious product, but more to entertain. You drink beer when you want to have a good time. The music gives a serious tone to the ad; it feels more intense and powerful than it really is. There is a big close-up of the man at the beginning of the ad to show the convincing emotion on his face. There is also a low-angle to emphasize the fact that Canadians speak English and French. There are long-shots to show the images on the big screen; because they have more impact. The camera work is really interesting in general for the reasons explained above. At the very end, there are big printed words: I AM CANADIAN. "Canadian" refers to the name of the beer and it has an important patriotic effect. The message demonstrates clearly that we should be proud to be Canadian, and that our beer is definitely the Molson Canadian. They try to convince us and we think they really succeed because we are definitely going to drink a few beers after class!

Funding Arts

Funding for the Arts (Canada)

Michel Rivard, a francophone artist, goes to see the Prime Minister Stephen Harper to ask the government about giving financial help to the francophone artists. The different characters of the ad are talking to each other at the beginning and are screaming at each other at the end. A middle age male narrator is explaining the context and the final meaning of the advertising on an informative tone. A Quebecker song is used to make sense in this video and also to put some laugh on the viewers face. No particular special effects and printed words are used to influence the adult audience target. This advertising is meaning to show the poor budget state that the government Harper gives to our Canadian culture and we daresay that it will surely influence the audience about the way our Country is running.

Molson Canadian Beer Advertising

The commercial about Molson Beer presents a guy making a presentation about his country. He elaborates about the differences in culture between USA and Canada like some assumption people make: he isn’t a lumberjack, he doesn’t live in an igloo and “z” is pronounced “zed” and not “zee”. The ad has a serious tone to it, like a theater scene (he is on a scene). The targeted audience is young adults that like Molson Canadian and people who are proud to be Canadian (Canadian Flag seen throughout the advertisement). The message in this ad is that Canada is usually the shadow of USA and that we too have our own culture and characteristics. The different camera angles give a dramatic feeling to the ad itself as well as the music that give off an important atmosphere to the advertisement.

Tuesday, April 28, 2009

Computer Network Management

Computer network management is a field that has been ever-growing in demand since the Dot-com bubble. In order to succeed in the industry, the network manager has to possess a variety of different practical computer skills: network infrastructure management, administering network services, managing relational databases, network security, hosting web sites, etc.

Monday, April 27, 2009

Photoshop - Abstract

Photoshop is a graphics editing program created in 1988 by Thomas Knoll. It’s now developped and published by Adobe systems and it’s the market leader for commercial image manipulation. There’s tons of possibility like small animation, created web page, create logo, posters and as we seen speed painting.


Taxes are the means the society developed to finance its needs such as schools and hospitals. The first register of this activity dates from more than 2000 years ago. Taxes exist in Canada since the time of the New France during the commerce of fur. However, the current Canadian Federal tax system started from the World War I.

SIMPLYACCOUNTING : A major accounting software

The Abstract


The very useful accounting software SimplyAccounting is produced and distributed by Sage. With its complexity and its complete different modules necessary for any enterprise, it’ the number one accounting software used by over 500’000 businessman in Canada. Not only can it make day-to-day operations, but it can also create reports that will help making wise decisions for the enterprise.

(60 words)

Denture: How it's made

People are thinking that doing this kind of job is easy or even think that these dentures are industrially made, but it's not the truth, the denturologists have to do all the work by their own. The only thing made in industrie are the teeth we will use. The denturologist must choose an industrial impression carrier that will have the good size. This impression carrier will have to cover all the structures in the mouth without doing pressure on them. He must fill the impression carrier with the impression material and he insert it in the mouth. After he have an impression to do a perfect reproduction of the gum. For that he use plaster powder that will be mixed with water to do a dough that will be flowed in the impressions. In the half of an hour the dough will become hot and harder. When it return to the normal temperature he must remove the impressions and he will discover the gum reproduction. He will have to do a second impression carrier. He must take the plaster model that he had before and put a wax sheet over in order to allow him to have enough spaces for impression material. He will do a dough of Fast Tray and put it on his wax. That Fast Tray is a type of plastic that becomes hard with the ultraviolet light.He put it under the Ultraviolet light. He return in the clinic to take another impression. He take the bite to tell him where the inferior gum is in comparison with the superior gum. He take a sheet of wax and heat it until it will be soft but not liquid and put it on the teeth remaining and ask our patient to bite. When the wax is cold he pull it out. He return to the laboratory to draw the metal connector and he send it to a laboratorie. He take the two models and he put them in the articulator. It reproduces exactly the movements of the inferior jawbone. On the models he put wax where he will put the teeth lacking He will put the teeth that he will have sculpted before in the wax of the plaster model. After, he sculpt the wax so that it resembles the most has a natural gum. After he will bake this sculpture for 8 hours.

Jolène Brillon

Tuesday, February 24, 2009

The geeks are at ENA!

Students from ENA are the most Digital Natives because 95.7% of them love or accept technology, against only 92.3% for Longueuil. It is also important to mention that ENA students mostly use computer to do homework, send emails, search informations and watch videos, when Longueuil students are only using it to text chat, upload pictures, use Facebok and create Blogs. Longueuil students are using computer mostly for entertainment, when ENA are using them for half work and half entertainment.

ENA students get most of their news from technological ways such as radio, Internet and TV. On the opposite hand, Longueuil student don’t use digital ways to be informed, they mostly ask to friends or family.

Finally, ENA students, when they listen to a new report, are way more susceptible to question themselves on the information they just received then Longueuil’s students, who will assume that the information is true more easily.

To conclude, both sides are using a lot of digital technologies, but based on the statistics we have, we can say the ENA’s students are the real Digital Natives.

David Francoeur and Ghyslain Aubut
We chose to make our debate base on difference statistic comparing St-Hubert's ENA to Longueil CEM on their use of computers. To begin, the CEM students are more accurate with technologie than their collegue. Contrairly to them we not only watch and upload, but 30.8 % of uscreate websites and Blogs as well. We use computer for work more than they do. Even though, most of us are using it for both work and entertainment. We are posting, uploading and creating much more than they do. We are also using text chat more than they do. But if we are watching for all the statistics we are kind of the same. In this case we can conclude that between ENA and CEM students we are both Digital Natives.

Tuesday, February 10, 2009


The web site clearly indicates the author which is Dream Technologies International. The site does not show enough information to say that they are qualified. There also are no links to information about the author or sponsor. It is not a reputable source because it has been awarded by on-line comunities like; “Cool Bananas”, “ The Too Cool Award” , and “Hot SpoT”. Indeed, it links us to a website in Philipinnes.
The summary of the site is writen in an informal way. The content is appropriate for our research. Everything is organized and we could find the information easily, although it is not updated. The last update is from 2001 and all the links work. This website is made in USA, and the information is very appropriate. In the website there is not enough information to inform users about cloning. It is mostly designed to sell their services. In our personal opinion we believe that this website is filled with false information because we all know that it is impossible to clone human beings.

Karina Crispo-Sauvé
Melissa Lefebvre
Vanessa Miranda

The web site clearly indicates the author which is Dream Technologies International. The site does not show enough information to say that they are qualified. There also are no links to information about the author or sponsor. It is not a reputable source because it has been awarded by on-line comunities like; “Cool Bananas”, “ The Too Cool Award” , and “Hot SpoT”. Indeed, it links us to a website in Philipinnes.
The summary of the site is writen in an informal way. The content is appropriate for our research. Everything is organized and we could find the information easily, although it is not updated. The last update is from 2001 and all the links work. This website is made in USA, and the information is very appropriate. In the website there is not enough information to inform users about cloning. It is mostly designed to sell their services. In our personal opinion we believe that this website is filled with false information because we all know that it is impossible to clone human beings.

Karina Crispo-Sauvé
Melissa Lefebvre
Vanessa Miranda

Create R-Us Web site

The site that we have chosen shows clearly the author and the sponser. There is even a link about them, but it does not say lot about them beside their names. In the text there are some miss spellings . The subjet is about cloning celebrity people on animals such as dogs, cats or even snakes. The structure of this site seems appropriate even though the colors would be better adapted for color blind people. The Informations along with the colors lack credibility in such a way that no one in their right mind could possibly believe that this site is not a joke.This site was last updated on 00/03/07. We don’t know where the owner or creator comes from so we are deeply misinformed. This site is trying to sell clones of celebrities or even pets. There is no publicity but it’s clearly a hoax because it's impossible to clone people without having health problems! Anyway, cloning people like Micheal Jackson is far from being credible. They even tell us that if we want to clone our snake we just have to buy another one!

me(Sophie Dion Galarneau)
you (Jolène Brillon)
and her (Marie-Eve )

Clones R US

Dream technologies International posted this website in March 1997. They did not mentionned their names and the names of the article’s authors. It is not a trustworthy website because its content is ridiculous. It doesn’t seem to have grammatical or spelling errors on this website. This website is about a cloning industry from which you can order any kind of clone. The authors didn’t mentionned where they come from. They created this website to stimulate thoughts on the pros and cons about the cloning. This website is not at all informative. Their goal is only to sale their products. We didn’t notice any false information but we were septic from the very beginning. There are some little pictures on the side of pages but they didn’t include any ads.

By Jessica Paquette Downs and Camille Fortier

Clones R Us

While surfing on the «Clones R Us»’s website, we have to be aware that false information can be transmitted by being critical. There is only a company’s name mentionned on the website, but no sponsor named. There is also a «contact us» section that tells readers a little bit about them, so it can look professionnal. However, when you pay attention while reading, you can realize that, in the «corporate raison d’etre» section, it is cleary written that the visited website is spoof, which means a hoax site, similar to a parody. Moreover, the authors admit that their site was edited to stimulate discussion about cloning. Their objective is possibly to change readers’ opinion. The fact that the website received awards from, for example, «Cool Bananas, site of the day», is another proof demonstrating how unreliable this reference is. There is no specific date mentionned at the bottom of the page, but we found that the last update was probably in 2000. Therefore, the content is out of date and the information may be inaccurate. In the «links page» section, although most of the links are current, a few of them cannot be found on the web. The website is divided by sections on the left side of the screen, making the information quite easy to reach. We do not notice right away false information or grammatical errors.

All in all, this source is not appropriate for a serious research. However, some articles may be useful to know others’ opinion on the subject.

Clones R us review + Questions answers

Gabriel De Courval-Paré

Mathieu Leclerc Giroux

Félix Ethier

The site of Clone ‘R Us is not a reliable website because of many factors. We can’t find who really published it. The last update was made in 2006, 2 years ago, as of the news, they were last updated in 2000. The link to the delevopers of the web site is false. The website was created to sell clones, an impossible thing. The website design doesn’t look professional at all. There’s a guestbook, which wouldn’t be there on a professionnel website. It is also full of stupidities, people writing comment about nothing.

Analyse of a website

During our course of English 102, we received the task to analyse a website to try to find out if it is reliable or not. To do so, we were given some questions to ask ourselves during the analyses. The website we decided to analyse is called “Truth about the Belgium” and has been created by a man named Lyle Zapato.

First of all, we began by seraching some information about thye author of the site, which has his name written in the top of the website. We didn’t manage to find anything really relevant about this author. We even found a site that was describing him like an “advanced level paranoid”. Could we really trust a website written by a paranoid?

The website gives information about the Belgium. The author himself affirms we have been told lies for a long time about the existence of the Beligum. The website has been uptaded for the last tiem on August 31st of the year 2008. This way, we can see the website is still kind of active, at least.

The main goal of the author by creating this website was to inform people. He wanted to share with the user his own idea of the Belgium, which he thinks have never existed at all. “Belgium is, and has always been, a leftist ruse; a device applied to propagate the Liberal agenda throughout the world.” Ths sentence shows clearly his opinion about the Belgium and is used as the introduction to what kind of information will be given on this website. We cannot be sure that information is false since we would have to do a research about the Belgium too. But after reading the profile of the author, I think we can be a little skeptical about the information given on this website.

Visit this webiste by clicking here !

Belgium doesn't exist!!!!!!!!!!!!!!!!!!!!!!!!

Maxime Caron
David Bernier Perreault

On the “Belgium Doesn’t Exist!” Website, the author clearly specifies is name and we can email him, but he doesn’t say anything about himself or his qualifications. The only sources for this website are stupid useless blogs with no scientifical studies. We don’t see much grammatical errors, but he is far from being objective. The website is not well designed and it is only a text with false informations. It couldn’t be used in a research because nobody would believe it. Last update was the 2008/08/31. This means that the informations aren’t up to date which doesn’t make this source a potent one. Most of the links work, but lot of them has nothing to do with the subject. The author doesn’t tell us where he come from. He created this website to show the reality about the Belgium and change our opinions about it, but in fact, we think he was just doing a joke. Any normally composed human would realize as soon as he read the title that this information is false. This website creator only wanted to sell useless junks to credulous people. There are also blog ads.

Watchout for scams!

The website we’ve decided to analyse is the online DeHydrated Water store. This website has been designed to sell dehydrated water to satisfied customers all around the world. The fact is that dehydrated water is air. When you buy their products, you buy an empty bottle, a bottle full of air.

Actually, the website itself doesn’t look so bad at all, nothing professional but it is not the worst we’ve seen. It has all the usual links of an online store, but if you give a closer look on the page content, you’ll realize that it is all fake. If you read closely, it is a bunch of hidden jokes that some people might actually trust.

For example, look at the website, and click on the “cool jobs” link in the top navigation bar. The page opens up with a load of benefits you get when you work for but if you read them closely, you’ll see that it is all stupid things. Ketchup packets from McDonalds, Napkins from Del Taco, Straws from 7-Eleven, Usage of our customers' credit cards are some example of these ‘’benefits’’.
In conclusion, when you visit a website, do not only overlook the website but read carefully its content and use your brain to analyse the different things it is telling you.

Selecting appropriate websites - "Belgium Doesn't Exist!"

Lyle Zapato created this website. His name is clearly indicated at the top of the page. There is no link to help us know more about the author. Thus, it is not a reputable source at all. There are a few grammatical errors spread through the text (for example, “writting” instead of writing, or a few made-up words such as “supremicist”.

The website’s subject is the non-existence of Belgium. It is absolutely inappropriate to use for any kind of research due to its satirical nature. It’s designed well enough to lead a few people to believe the author.

The last update was made on August 31st, 2008 – over five months ago. It wasn’t updated recently enough to use in research. The links work, though. The area where the author comes from is unclear.

The website’s goal is to make the reader believe that Belgium doesn’t exist at all. It is designed to convince people about the non-existence of Belgium. The entirety of the website is made up of false (and humorous) information. It is nothing other than a hoax site. There aren’t any ads (except links to reach the author’s website).

Christine Paré-Denis, David Glazer, Dave Bartczak

The TRUTH About "Belgium"

First of all, we noticed that there wasn’t any information provided about the author. The identity of the author is not clearly indicated and he doesn’t seem to have the appropriate qualifications. Furthermore, the text isn’t organized at all. It’s kind of hard to find what we’re really looking for and there aren’t any useful links to help us obtain what we want. It’s just like the author had used random information, there’s no real contain behind it, and it’s just a bunch of non-sense information. Also, the links lead to poor quality websites. The author doesn’t update his website often, as a matter of fact, the last update he did was on June 28 2005. The information given on the website wouldn’t be really helpful if we had to do a research because it has a mediocre quality. As we already said, the information is false. Not only is the information absurd, but he’s also trying to sell products such as t-shirts with ugly looking logo and stickers. What he gives is his opinion and his goal is to influence us by getting us to change our own perception of Belgium.

Monday, February 9, 2009

Summary of my group's discussion

On February 2nd, my group and I discussed about two advertising-related topics that we had previously read about. We talked about product placement and publicity aimed at children.

Product placement, or embedded advertising, is the act of integrating a product into a TV show as naturally as possible so that it doesn't really feel like an ad. For example, in the popular TV series "24", Jack Bauer, the hero, is seen driving only Ford vehicles.
Our team found many advantages and disadvantages to this. On the positive side, the show producers don't have to pay for the vehicles, so it's a huge financial support for them. We also thought that embedded ads are a good way to prevent the action from stopping as with regular ads. On the negative side, it's yet another way to add publicity on TV -- and we don't especially need any more publicity into our lives. Ad embedding can also ruin a show because it's often too obvious. However, despite these negative aspects, we felt like embedded advertising was okay.

Our team's opinion about advertising aimed at children, however, was more clear. We thought it was not a good thing to do for many reasons.
Children under the age of 8 can't understand the persuasive intent of ads. In other words, they can't know that there's a company behind the product that's trying to make money. Furthermore, the effect of advertising get worse as kids grow older. Having been strongly influenced in their youth, children will grow up thinking that consuming is the way to be happy. We all thought it was not reasonable to target children since they are influenced more easily than adults. It's a good thing that there is a law in Canada to prohibit these kind of ads, but we don't understand why there isn't such a law in the United States of America.

Wednesday, February 4, 2009


In the ad “Use Seatbelts” the message is to inform the importance of wearing a seatbelt while driving. Brief, there is a car accident involving three passengers. Only one of them is wearing seatbelt. Just after the impact all of them lost conscience and apparently they all are dead due to severe injuries. Surprisingly, one of them is still alive and the images clearly show that is thanks to the use of the seatbelt. This is a dialogue-free announcement. The images spoke per se. The soundtrack sets a morbid atmosphere and strongly emphasizes the dangerous of driving without using the seatbelt. It was a soft realist ad, which did not show actually the accident happening, the personages were dead, but not with dramatically injuries. In order to soft even more the death the ad invoked the heaven for the dead people. This announcement finishes with a short writing message (“Heaven can wait belt up”), which played a bit with the words probably to help the audience to keep the main message. Overall, this was a very suitable ad to a broad audience. The beauty of this ad was how a powerful message was delivery in a soft, simple and easy way to keep.

Tuesday, February 3, 2009

Karina crispo-sauvé, Vanessa miranda, Mélissa Lefebvre
AD- Use Seatbelts (USA)

In the ad “Use Seatbelts” the main idea is to inform us about the importance of wearing a seatbelt while driving. The ad shows two men in a car. One of them is not wearing a seatbelt, and the other man is. The man who is not wearing a seatbelt will not survive the car accident and the other one will. There is no dialogue in this ad. The men stood there and fought against their own soul and the one who was wearing a seatbelt is the one that won over his soul and stayed alive. The tone of the ad is serious because it explains the danger of not wearing a seatbelt and the consequences that will happen. In this ad they used music to make us realize how dramatic this situation could be without wearing a seatbelt. Music is not the only way to make this scene look dramatic; there are also close-ups of the dead body. It is dark, it is mystical and it is also very sad. There are no printed words are used in this ad. This ad targets every one that drives a car. This commercial is succesful by sending us the message to wear our seatbelts because it is very realistic and dramatic.

Berlitz (Germany)

The advertisement tells the story of a guy who works for the coast guard. His superior wants him to take over the control panel in order to watch out for any kind of threat or dangerous situation. Then, all of a sudden, a submarine calls out for help but the subordinate of the watch tower doesn’t even know where the voice is coming from and he acts like someone who’s totally lost. Then he starts communicating with the submarine that is in need of assistance, but the guy has poor English and can’t communicate properly with the submarine that’s in distress. The whole advertisement is somewhat humorous from all points of view, but for the guy who was in danger, it wasn’t funny at all. There’s also a song at the end which hides a meaning of some kind. It shows us that when speaking with someone else, you need to be at the same level of understanding and speaking to be able to act properly with the situation. There are words in the advertisement but they are only shown at the end by being synchronized with the song. Not only do they give meaning to the advertisement but they also provide the viewers answers on how to resolve the matter occuring in this video. The target audience is people who need good English to do their work properly or simply people who need to improve their English. It’s pretty obvious that they are showing a message to learn English, but personnally we didn’t get affected by it because we’re already pretty good in English. People weak in English would certainly be affected by the advertisement because they probably wouldn't want to be in the same situation.

Reflection on the ad of Use Seatbelts

The video was short and simple. Three young men around the age of twenty had a car accident; they hit a tree. Two of them had not used their seatbelts and were killed in this accident. Their souls easily left their bodies, but the third person’s soul, who had his seatbelt on, could not escape. Instead, it stayed inside the body and the responsible person woke up. His life was saved because he had buckled up. Even though there was no dialogue between the characters, there was a heavy music bringing a dramatic effect to the scene. There was no narrator either, but the ad has successfully delivered its message with simple printed words: “Heaven can wait, belt up” which is a really significant slogan. The goal of the advertisers was to demonstrate the importance of seatbelts. Since the nature of this message is very serious, the tone used in the ad was solemn. Drivers and passengers of cars were the target of this commercial, which was designed to sensitize and target young men.

Molson Ex advertising

After learning different ways companies are doing advertising on television, internet, or even on the radio, we had the objective to analyse one of 5 given advertising for our course of English 102. We decided to analyse the advertising by Molson Ex, a Canadian beer. The advertising let you clearly understand that this beer is exclusively for the real Candians, by showing differences between Americans and Canadians, always keeping the humoristic tone.

Some companies like to tell a short story during their advertising, but this was not the case for Molson Ex. Instead, they prefered to show everybody the different aspects from Canadians they consider better than from Americans by saying some typical Candians expressions or declaring the Canada as the “Number 1 Hockey Nation”. We can clearly see the humoristic tone in this advertising, which is the case for almost every beers advertising. This humoristic tone is expressed by showing, on a giant screen onstage, symbols and images about every lyric the man on stage is saying. This can be kind of useful too for the comprehension of the jokes told in this advertising. I think we can say the targeted audience is almost every people who are above 18 years old. Its humoristic tone is used as a very attractive tool and makes this advertising interesting for everybody.

Watch this ad by clicking on this link !

Use Seatbelts

The ad is about three people involved in a car accident. Both the driver and the rear passenger weren’t using their seatbelts. Therefore, they weren’t protected from the impact of the accident. The soul of both the driver and the rear passenger slowly started to leave their body, clearly showing us that they did not survive. However, the other passenger was wearing his seatbelt, so he survived. There is no dialogue in the ad, only dramatic music. At the beginning of the ad, the surprising and scary sound of the impact between the car and the tree immediately draw our attention to the scene. The music showed the gravity of the situation. At the end of the ad, a message appears saying: ‘‘Heaven can wait. Belt up.’’ The message makes us realize the importance of using seatbelts when we are in a car. We never know what can happen. The ad is trying to reach everyone, the passengers as well as the drivers. The only intention of this ad is to convince people to use seatbelts because it can save many lives.

German ad - Berlitz

The scene shows two German coastguards in the beginning of the advertisment. The young one seems to be at his first day of work. The older one seems to be his superior and seems to teach him the basic outlines of his job. They are talking in German. There is no narrator or subtitles so we are not able to really understand what they are saying. As the supervisor leaves, the new employee receives a mayday call from an English sailor, who is sinking. Unfortunately, the coastguard doesn’t understand what the sailor is saying and fails to help him (“We are sinking!” “What are you thinking about?”). After the confusion, the company logo appears with the “Improve your English” slogan. It’s obvioulsy targeting people who want to improve their English language.

We can see with the little story and the slogan that the tone is humorous. Of course, in a same situation, that would be tragic. At the end of the advertisement, there is opera music to put more emphasis on the humorous part and to draw attention to the message from the company. The atmosphere in the coastguard office is dark and at the end we see a white screen with the message on it. The white screen helps to change our mood suddenly from calm to energetic.

The advertisement inspires probably only people who can’t have a job because they are not able to speak proper English.

Click here for a link to the ad on YouTube.

Kevin Ouellet
Maxime Caron

In the ad, a carwreck occurs causing the death of two people out of three inside the car. The only survivor was also the only one who used a seatbelt and consequently survived because of it. You can see the spirits leaving the bodies of the victims and the spirit of the person who wore the seatbelt apparently could not fly away because the seatbelt would not allow him to do so. There was no dialogue or narrator throughout the ad. It was a serious advertisement that uses tragic music to enhance the message it tries to send to the viewer. There are special effects that show the spirits of the victims trying to leave the corpses. We could clearly see that the one who wore the seatbelt was less injured than the others. There was a message printed on the screen at the end of the ad saying that seatbelts save lives and the statement they use was strong and well placed. This advertisement targets anyone who dares not to wear a seatbelt and is a way to inform the public about the importance of wearing a seatbelt. The commercial uses a shocking approach which works well in delivering the message and it incites viewers to think twice about using the seatbelt.

Entertaining Molson Advertisement

Gabriel de Courval-Paré

Félix Éthier

Mathieu Leclerc-Giroux

The Molson ad tells a story about a Canadian wanting to show his difference compared to the rest of the English community (American, British, etc) and remove any Canadian stereotypes. There is not much action, but there is much talking. He starts very smoothly then as the ad goes, he gets in a Canadian patriotism frenzy. He talks alone so there is no interaction with other people. There is no music until he gets into his Canadian rage, then it plays classical music. There are images projected behind the guy showing us the stereotype others have about Canadians. The guy is giving a “show”, so he also has a microphone. At the end of the ad, at the same time he say those words, we see, I AM CANADIAN. In conclusion, this is a patriotic message from molson telling us to drink Molson Canadian beer.

Basically there's a story in every advertiser, this one is about a Candian speaking about the true meaning of his nationality. By giving diverse examples and explaning the difference between who we really are and what people think we are.
He also shares his pride of being a Canadian with what we could call enthousiasm.

The scene takes place in front of an audience that he shares with us that... Invigorating monologue. In brief, he’s the narator of his own video and brings us into a patriotic world with music that gets louder along with his speach. He uses humour; perfectly describing the true meaning of being Canadian.

A man standing on a simple stage in front of a gigantic screen is momentarely showed in close up views and to accentuate his belief a serie of images flows on the screen : a beaver, the White House, boots, people, the Canadian flag, beer, snow globe, landscapes and so on.
In this presentation, words are also quite present and put pomposity to his message.
The message of this ad must be that we should be proud of being Canadian and that’s why we should buy Molson Canadian beer. Considering the fact that the taste of this bear digust us, we haven’t been influence by this ad. Nevertheless, if it did taste good we would go straight to a bar after class.

by Sophie Dion, Jolène Brillon, Marie-Eve

Guiness Evolution's Ad

In this ad, it is easy to understand the story: it is the story of human evolution. From strange little animals to what we are today, we have the chance to see human evolution in a humorous way. There’s no need of dialogue as it is a beer advertisement. Actors interact by being together from the start to the end. There’s no narrator as well, as the images speak for themselves. It is a humorous ad, and was made with the goal to make people laugh. Instead of a conversation, the ad uses glorious music that captivates the viewer. There are a lot of special effects in this ad: dinosaurs, ice, big bang, and everything going fast forward. It makes this ad even more interesting and impressive. The only words that we can see in the ad are the name of the beer and the slogan. This commercial is trying to reach alcohol consumers, mostly boys. The main message is to convince people to drink this beer: the ‘’best’’ beer. It is a very successful ad that inspires us to drink this fantastic beer.

David Francoeur and Ghyslain Aubut