Karina crispo-sauvé, Vanessa miranda, Mélissa Lefebvre
AD- Use Seatbelts (USA)

In the ad “Use Seatbelts” the main idea is to inform us about the importance of wearing a seatbelt while driving. The ad shows two men in a car. One of them is not wearing a seatbelt, and the other man is. The man who is not wearing a seatbelt will not survive the car accident and the other one will. There is no dialogue in this ad. The men stood there and fought against their own soul and the one who was wearing a seatbelt is the one that won over his soul and stayed alive. The tone of the ad is serious because it explains the danger of not wearing a seatbelt and the consequences that will happen. In this ad they used music to make us realize how dramatic this situation could be without wearing a seatbelt. Music is not the only way to make this scene look dramatic; there are also close-ups of the dead body. It is dark, it is mystical and it is also very sad. There are no printed words are used in this ad. This ad targets every one that drives a car. This commercial is succesful by sending us the message to wear our seatbelts because it is very realistic and dramatic.