Maxime Caron
In the ad, a carwreck occurs causing the death of two people out of three inside the car. The only survivor was also the only one who used a seatbelt and consequently survived because of it. You can see the spirits leaving the bodies of the victims and the spirit of the person who wore the seatbelt apparently could not fly away because the seatbelt would not allow him to do so. There was no dialogue or narrator throughout the ad. It was a serious advertisement that uses tragic music to enhance the message it tries to send to the viewer. There are special effects that show the spirits of the victims trying to leave the corpses. We could clearly see that the one who wore the seatbelt was less injured than the others. There was a message printed on the screen at the end of the ad saying that seatbelts save lives and the statement they use was strong and well placed. This advertisement targets anyone who dares not to wear a seatbelt and is a way to inform the public about the importance of wearing a seatbelt. The commercial uses a shocking approach which works well in delivering the message and it incites viewers to think twice about using the seatbelt.
No comments:
Post a Comment