Gabriel de Courval-Paré
Félix Éthier
Mathieu Leclerc-Giroux
The Molson ad tells a story about a Canadian wanting to show his difference compared to the rest of the English community (American, British, etc) and remove any Canadian stereotypes. There is not much action, but there is much talking. He starts very smoothly then as the ad goes, he gets in a Canadian patriotism frenzy. He talks alone so there is no interaction with other people. There is no music until he gets into his Canadian rage, then it plays classical music. There are images projected behind the guy showing us the stereotype others have about Canadians. The guy is giving a “show”, so he also has a microphone. At the end of the ad, at the same time he say those words, we see, I AM CANADIAN. In conclusion, this is a patriotic message from molson telling us to drink Molson Canadian beer.
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