Reflection on the ad of Use Seatbelts

The video was short and simple. Three young men around the age of twenty had a car accident; they hit a tree. Two of them had not used their seatbelts and were killed in this accident. Their souls easily left their bodies, but the third person’s soul, who had his seatbelt on, could not escape. Instead, it stayed inside the body and the responsible person woke up. His life was saved because he had buckled up. Even though there was no dialogue between the characters, there was a heavy music bringing a dramatic effect to the scene. There was no narrator either, but the ad has successfully delivered its message with simple printed words: “Heaven can wait, belt up” which is a really significant slogan. The goal of the advertisers was to demonstrate the importance of seatbelts. Since the nature of this message is very serious, the tone used in the ad was solemn. Drivers and passengers of cars were the target of this commercial, which was designed to sensitize and target young men.