Basically there's a story in every advertiser, this one is about a Candian speaking about the true meaning of his nationality. By giving diverse examples and explaning the difference between who we really are and what people think we are.
He also shares his pride of being a Canadian with what we could call enthousiasm.
The scene takes place in front of an audience that he shares with us that... Invigorating monologue. In brief, he’s the narator of his own video and brings us into a patriotic world with music that gets louder along with his speach. He uses humour; perfectly describing the true meaning of being Canadian.
A man standing on a simple stage in front of a gigantic screen is momentarely showed in close up views and to accentuate his belief a serie of images flows on the screen : a beaver, the White House, boots, people, the Canadian flag, beer, snow globe, landscapes and so on.
In this presentation, words are also quite present and put pomposity to his message.
The message of this ad must be that we should be proud of being Canadian and that’s why we should buy Molson Canadian beer. Considering the fact that the taste of this bear digust us, we haven’t been influence by this ad. Nevertheless, if it did taste good we would go straight to a bar after class.
by Sophie Dion, Jolène Brillon, Marie-Eve
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