Molson Ex advertising

After learning different ways companies are doing advertising on television, internet, or even on the radio, we had the objective to analyse one of 5 given advertising for our course of English 102. We decided to analyse the advertising by Molson Ex, a Canadian beer. The advertising let you clearly understand that this beer is exclusively for the real Candians, by showing differences between Americans and Canadians, always keeping the humoristic tone.

Some companies like to tell a short story during their advertising, but this was not the case for Molson Ex. Instead, they prefered to show everybody the different aspects from Canadians they consider better than from Americans by saying some typical Candians expressions or declaring the Canada as the “Number 1 Hockey Nation”. We can clearly see the humoristic tone in this advertising, which is the case for almost every beers advertising. This humoristic tone is expressed by showing, on a giant screen onstage, symbols and images about every lyric the man on stage is saying. This can be kind of useful too for the comprehension of the jokes told in this advertising. I think we can say the targeted audience is almost every people who are above 18 years old. Its humoristic tone is used as a very attractive tool and makes this advertising interesting for everybody.

Watch this ad by clicking on this link !