Seatbelts

In the ad “Use Seatbelts” the message is to inform the importance of wearing a seatbelt while driving. Brief, there is a car accident involving three passengers. Only one of them is wearing seatbelt. Just after the impact all of them lost conscience and apparently they all are dead due to severe injuries. Surprisingly, one of them is still alive and the images clearly show that is thanks to the use of the seatbelt. This is a dialogue-free announcement. The images spoke per se. The soundtrack sets a morbid atmosphere and strongly emphasizes the dangerous of driving without using the seatbelt. It was a soft realist ad, which did not show actually the accident happening, the personages were dead, but not with dramatically injuries. In order to soft even more the death the ad invoked the heaven for the dead people. This announcement finishes with a short writing message (“Heaven can wait belt up”), which played a bit with the words probably to help the audience to keep the main message. Overall, this was a very suitable ad to a broad audience. The beauty of this ad was how a powerful message was delivery in a soft, simple and easy way to keep.