Thursday, September 3, 2009
Molson Canadian Beer Advertising
The commercial about Molson Beer presents a guy making a presentation about his country. He elaborates about the differences in culture between USA and Canada like some assumption people make: he isn’t a lumberjack, he doesn’t live in an igloo and “z” is pronounced “zed” and not “zee”. The ad has a serious tone to it, like a theater scene (he is on a scene). The targeted audience is young adults that like Molson Canadian and people who are proud to be Canadian (Canadian Flag seen throughout the advertisement). The message in this ad is that Canada is usually the shadow of USA and that we too have our own culture and characteristics. The different camera angles give a dramatic feeling to the ad itself as well as the music that give off an important atmosphere to the advertisement.