Use Seatbelts

The ad is about three people involved in a car accident. Both the driver and the rear passenger weren’t using their seatbelts. Therefore, they weren’t protected from the impact of the accident. The soul of both the driver and the rear passenger slowly started to leave their body, clearly showing us that they did not survive. However, the other passenger was wearing his seatbelt, so he survived. There is no dialogue in the ad, only dramatic music. At the beginning of the ad, the surprising and scary sound of the impact between the car and the tree immediately draw our attention to the scene. The music showed the gravity of the situation. At the end of the ad, a message appears saying: ‘‘Heaven can wait. Belt up.’’ The message makes us realize the importance of using seatbelts when we are in a car. We never know what can happen. The ad is trying to reach everyone, the passengers as well as the drivers. The only intention of this ad is to convince people to use seatbelts because it can save many lives.