Students from ENA are the most Digital Natives because 95.7% of them love or accept technology, against only 92.3% for Longueuil. It is also important to mention that ENA students mostly use computer to do homework, send emails, search informations and watch videos, when Longueuil students are only using it to text chat, upload pictures, use Facebok and create Blogs. Longueuil students are using computer mostly for entertainment, when ENA are using them for half work and half entertainment.
ENA students get most of their news from technological ways such as radio, Internet and TV. On the opposite hand, Longueuil student don’t use digital ways to be informed, they mostly ask to friends or family.
Finally, ENA students, when they listen to a new report, are way more susceptible to question themselves on the information they just received then Longueuil’s students, who will assume that the information is true more easily.
To conclude, both sides are using a lot of digital technologies, but based on the statistics we have, we can say the ENA’s students are the real Digital Natives.
David Francoeur and Ghyslain Aubut
Tuesday, February 24, 2009
We chose to make our debate base on difference statistic comparing St-Hubert's ENA to Longueil CEM on their use of computers. To begin, the CEM students are more accurate with technologie than their collegue. Contrairly to them we not only watch and upload, but 30.8 % of uscreate websites and Blogs as well. We use computer for work more than they do. Even though, most of us are using it for both work and entertainment. We are posting, uploading and creating much more than they do. We are also using text chat more than they do. But if we are watching for all the statistics we are kind of the same. In this case we can conclude that between ENA and CEM students we are both Digital Natives.
Tuesday, February 10, 2009
CLONES-R-US
The web site clearly indicates the author which is Dream Technologies International. The site does not show enough information to say that they are qualified. There also are no links to information about the author or sponsor. It is not a reputable source because it has been awarded by on-line comunities like; “Cool Bananas”, “ The Too Cool Award” , and “Hot SpoT”. Indeed, it links us to a website in Philipinnes.
The summary of the site is writen in an informal way. The content is appropriate for our research. Everything is organized and we could find the information easily, although it is not updated. The last update is from 2001 and all the links work. This website is made in USA, and the information is very appropriate. In the website there is not enough information to inform users about cloning. It is mostly designed to sell their services. In our personal opinion we believe that this website is filled with false information because we all know that it is impossible to clone human beings.
http://www.d-b.net/dti/
Karina Crispo-Sauvé
Melissa Lefebvre
Vanessa Miranda
The web site clearly indicates the author which is Dream Technologies International. The site does not show enough information to say that they are qualified. There also are no links to information about the author or sponsor. It is not a reputable source because it has been awarded by on-line comunities like; “Cool Bananas”, “ The Too Cool Award” , and “Hot SpoT”. Indeed, it links us to a website in Philipinnes.
The summary of the site is writen in an informal way. The content is appropriate for our research. Everything is organized and we could find the information easily, although it is not updated. The last update is from 2001 and all the links work. This website is made in USA, and the information is very appropriate. In the website there is not enough information to inform users about cloning. It is mostly designed to sell their services. In our personal opinion we believe that this website is filled with false information because we all know that it is impossible to clone human beings.
http://www.d-b.net/dti/
Karina Crispo-Sauvé
Melissa Lefebvre
Vanessa Miranda
CLONES-R-US
The web site clearly indicates the author which is Dream Technologies International. The site does not show enough information to say that they are qualified. There also are no links to information about the author or sponsor. It is not a reputable source because it has been awarded by on-line comunities like; “Cool Bananas”, “ The Too Cool Award” , and “Hot SpoT”. Indeed, it links us to a website in Philipinnes.
The summary of the site is writen in an informal way. The content is appropriate for our research. Everything is organized and we could find the information easily, although it is not updated. The last update is from 2001 and all the links work. This website is made in USA, and the information is very appropriate. In the website there is not enough information to inform users about cloning. It is mostly designed to sell their services. In our personal opinion we believe that this website is filled with false information because we all know that it is impossible to clone human beings.
http://www.d-b.net/dti/
Karina Crispo-Sauvé
Melissa Lefebvre
Vanessa Miranda
The web site clearly indicates the author which is Dream Technologies International. The site does not show enough information to say that they are qualified. There also are no links to information about the author or sponsor. It is not a reputable source because it has been awarded by on-line comunities like; “Cool Bananas”, “ The Too Cool Award” , and “Hot SpoT”. Indeed, it links us to a website in Philipinnes.
The summary of the site is writen in an informal way. The content is appropriate for our research. Everything is organized and we could find the information easily, although it is not updated. The last update is from 2001 and all the links work. This website is made in USA, and the information is very appropriate. In the website there is not enough information to inform users about cloning. It is mostly designed to sell their services. In our personal opinion we believe that this website is filled with false information because we all know that it is impossible to clone human beings.
http://www.d-b.net/dti/
Karina Crispo-Sauvé
Melissa Lefebvre
Vanessa Miranda
Create R-Us Web site
The site that we have chosen shows clearly the author and the sponser. There is even a link about them, but it does not say lot about them beside their names. In the text there are some miss spellings . The subjet is about cloning celebrity people on animals such as dogs, cats or even snakes. The structure of this site seems appropriate even though the colors would be better adapted for color blind people. The Informations along with the colors lack credibility in such a way that no one in their right mind could possibly believe that this site is not a joke.This site was last updated on 00/03/07. We don’t know where the owner or creator comes from so we are deeply misinformed. This site is trying to sell clones of celebrities or even pets. There is no publicity but it’s clearly a hoax because it's impossible to clone people without having health problems! Anyway, cloning people like Micheal Jackson is far from being credible. They even tell us that if we want to clone our snake we just have to buy another one!
http://www.d-b.net/dti/
me(Sophie Dion Galarneau)
you (Jolène Brillon)
and her (Marie-Eve )
http://www.d-b.net/dti/
me(Sophie Dion Galarneau)
you (Jolène Brillon)
and her (Marie-Eve )
Clones R US
Dream technologies International posted this website in March 1997. They did not mentionned their names and the names of the article’s authors. It is not a trustworthy website because its content is ridiculous. It doesn’t seem to have grammatical or spelling errors on this website. This website is about a cloning industry from which you can order any kind of clone. The authors didn’t mentionned where they come from. They created this website to stimulate thoughts on the pros and cons about the cloning. This website is not at all informative. Their goal is only to sale their products. We didn’t notice any false information but we were septic from the very beginning. There are some little pictures on the side of pages but they didn’t include any ads.
By Jessica Paquette Downs and Camille Fortier
By Jessica Paquette Downs and Camille Fortier
Clones R Us
While surfing on the «Clones R Us»’s website, we have to be aware that false information can be transmitted by being critical. There is only a company’s name mentionned on the website, but no sponsor named. There is also a «contact us» section that tells readers a little bit about them, so it can look professionnal. However, when you pay attention while reading, you can realize that, in the «corporate raison d’etre» section, it is cleary written that the visited website is spoof, which means a hoax site, similar to a parody. Moreover, the authors admit that their site was edited to stimulate discussion about cloning. Their objective is possibly to change readers’ opinion. The fact that the website received awards from, for example, «Cool Bananas, site of the day», is another proof demonstrating how unreliable this reference is. There is no specific date mentionned at the bottom of the page, but we found that the last update was probably in 2000. Therefore, the content is out of date and the information may be inaccurate. In the «links page» section, although most of the links are current, a few of them cannot be found on the web. The website is divided by sections on the left side of the screen, making the information quite easy to reach. We do not notice right away false information or grammatical errors.
All in all, this source is not appropriate for a serious research. However, some articles may be useful to know others’ opinion on the subject.
Clones R us review + Questions answers
Gabriel De Courval-Paré
Mathieu Leclerc Giroux
Félix Ethier
The site of Clone ‘R Us is not a reliable website because of many factors. We can’t find who really published it. The last update was made in 2006, 2 years ago, as of the news, they were last updated in 2000. The link to the delevopers of the web site is false. The website was created to sell clones, an impossible thing. The website design doesn’t look professional at all. There’s a guestbook, which wouldn’t be there on a professionnel website. It is also full of stupidities, people writing comment about nothing.
Analyse of a website
During our course of English 102, we received the task to analyse a website to try to find out if it is reliable or not. To do so, we were given some questions to ask ourselves during the analyses. The website we decided to analyse is called “Truth about the Belgium” and has been created by a man named Lyle Zapato.
First of all, we began by seraching some information about thye author of the site, which has his name written in the top of the website. We didn’t manage to find anything really relevant about this author. We even found a site that was describing him like an “advanced level paranoid”. Could we really trust a website written by a paranoid?
The website gives information about the Belgium. The author himself affirms we have been told lies for a long time about the existence of the Beligum. The website has been uptaded for the last tiem on August 31st of the year 2008. This way, we can see the website is still kind of active, at least.
The main goal of the author by creating this website was to inform people. He wanted to share with the user his own idea of the Belgium, which he thinks have never existed at all. “Belgium is, and has always been, a leftist ruse; a device applied to propagate the Liberal agenda throughout the world.” Ths sentence shows clearly his opinion about the Belgium and is used as the introduction to what kind of information will be given on this website. We cannot be sure that information is false since we would have to do a research about the Belgium too. But after reading the profile of the author, I think we can be a little skeptical about the information given on this website.
Visit this webiste by clicking here !
First of all, we began by seraching some information about thye author of the site, which has his name written in the top of the website. We didn’t manage to find anything really relevant about this author. We even found a site that was describing him like an “advanced level paranoid”. Could we really trust a website written by a paranoid?
The website gives information about the Belgium. The author himself affirms we have been told lies for a long time about the existence of the Beligum. The website has been uptaded for the last tiem on August 31st of the year 2008. This way, we can see the website is still kind of active, at least.
The main goal of the author by creating this website was to inform people. He wanted to share with the user his own idea of the Belgium, which he thinks have never existed at all. “Belgium is, and has always been, a leftist ruse; a device applied to propagate the Liberal agenda throughout the world.” Ths sentence shows clearly his opinion about the Belgium and is used as the introduction to what kind of information will be given on this website. We cannot be sure that information is false since we would have to do a research about the Belgium too. But after reading the profile of the author, I think we can be a little skeptical about the information given on this website.
Visit this webiste by clicking here !
Belgium doesn't exist!!!!!!!!!!!!!!!!!!!!!!!!
Maxime Caron
David Bernier Perreault
On the “Belgium Doesn’t Exist!” Website, the author clearly specifies is name and we can email him, but he doesn’t say anything about himself or his qualifications. The only sources for this website are stupid useless blogs with no scientifical studies. We don’t see much grammatical errors, but he is far from being objective. The website is not well designed and it is only a text with false informations. It couldn’t be used in a research because nobody would believe it. Last update was the 2008/08/31. This means that the informations aren’t up to date which doesn’t make this source a potent one. Most of the links work, but lot of them has nothing to do with the subject. The author doesn’t tell us where he come from. He created this website to show the reality about the Belgium and change our opinions about it, but in fact, we think he was just doing a joke. Any normally composed human would realize as soon as he read the title that this information is false. This website creator only wanted to sell useless junks to credulous people. There are also blog ads.
Watchout for scams!
The website we’ve decided to analyse is the online DeHydrated Water store. This website has been designed to sell dehydrated water to satisfied customers all around the world. The fact is that dehydrated water is air. When you buy their products, you buy an empty bottle, a bottle full of air.
Actually, the website itself doesn’t look so bad at all, nothing professional but it is not the worst we’ve seen. It has all the usual links of an online store, but if you give a closer look on the page content, you’ll realize that it is all fake. If you read closely, it is a bunch of hidden jokes that some people might actually trust.
For example, look at the website, and click on the “cool jobs” link in the top navigation bar. The page opens up with a load of benefits you get when you work for http://www.buydehydratedwater.com but if you read them closely, you’ll see that it is all stupid things. Ketchup packets from McDonalds, Napkins from Del Taco, Straws from 7-Eleven, Usage of our customers' credit cards are some example of these ‘’benefits’’.
In conclusion, when you visit a website, do not only overlook the website but read carefully its content and use your brain to analyse the different things it is telling you.
Actually, the website itself doesn’t look so bad at all, nothing professional but it is not the worst we’ve seen. It has all the usual links of an online store, but if you give a closer look on the page content, you’ll realize that it is all fake. If you read closely, it is a bunch of hidden jokes that some people might actually trust.
For example, look at the website, and click on the “cool jobs” link in the top navigation bar. The page opens up with a load of benefits you get when you work for http://www.buydehydratedwater.com but if you read them closely, you’ll see that it is all stupid things. Ketchup packets from McDonalds, Napkins from Del Taco, Straws from 7-Eleven, Usage of our customers' credit cards are some example of these ‘’benefits’’.
In conclusion, when you visit a website, do not only overlook the website but read carefully its content and use your brain to analyse the different things it is telling you.
Selecting appropriate websites - "Belgium Doesn't Exist!"
Lyle Zapato created this website. His name is clearly indicated at the top of the page. There is no link to help us know more about the author. Thus, it is not a reputable source at all. There are a few grammatical errors spread through the text (for example, “writting” instead of writing, or a few made-up words such as “supremicist”.
The website’s subject is the non-existence of Belgium. It is absolutely inappropriate to use for any kind of research due to its satirical nature. It’s designed well enough to lead a few people to believe the author.
The last update was made on August 31st, 2008 – over five months ago. It wasn’t updated recently enough to use in research. The links work, though. The area where the author comes from is unclear.
The website’s goal is to make the reader believe that Belgium doesn’t exist at all. It is designed to convince people about the non-existence of Belgium. The entirety of the website is made up of false (and humorous) information. It is nothing other than a hoax site. There aren’t any ads (except links to reach the author’s website).
Christine Paré-Denis, David Glazer, Dave Bartczak
The TRUTH About "Belgium"
First of all, we noticed that there wasn’t any information provided about the author. The identity of the author is not clearly indicated and he doesn’t seem to have the appropriate qualifications. Furthermore, the text isn’t organized at all. It’s kind of hard to find what we’re really looking for and there aren’t any useful links to help us obtain what we want. It’s just like the author had used random information, there’s no real contain behind it, and it’s just a bunch of non-sense information. Also, the links lead to poor quality websites. The author doesn’t update his website often, as a matter of fact, the last update he did was on June 28 2005. The information given on the website wouldn’t be really helpful if we had to do a research because it has a mediocre quality. As we already said, the information is false. Not only is the information absurd, but he’s also trying to sell products such as t-shirts with ugly looking logo and stickers. What he gives is his opinion and his goal is to influence us by getting us to change our own perception of Belgium.
Monday, February 9, 2009
Summary of my group's discussion
On February 2nd, my group and I discussed about two advertising-related topics that we had previously read about. We talked about product placement and publicity aimed at children.
Product placement, or embedded advertising, is the act of integrating a product into a TV show as naturally as possible so that it doesn't really feel like an ad. For example, in the popular TV series "24", Jack Bauer, the hero, is seen driving only Ford vehicles.
Our team found many advantages and disadvantages to this. On the positive side, the show producers don't have to pay for the vehicles, so it's a huge financial support for them. We also thought that embedded ads are a good way to prevent the action from stopping as with regular ads. On the negative side, it's yet another way to add publicity on TV -- and we don't especially need any more publicity into our lives. Ad embedding can also ruin a show because it's often too obvious. However, despite these negative aspects, we felt like embedded advertising was okay.
Our team's opinion about advertising aimed at children, however, was more clear. We thought it was not a good thing to do for many reasons.
Children under the age of 8 can't understand the persuasive intent of ads. In other words, they can't know that there's a company behind the product that's trying to make money. Furthermore, the effect of advertising get worse as kids grow older. Having been strongly influenced in their youth, children will grow up thinking that consuming is the way to be happy. We all thought it was not reasonable to target children since they are influenced more easily than adults. It's a good thing that there is a law in Canada to prohibit these kind of ads, but we don't understand why there isn't such a law in the United States of America.
Product placement, or embedded advertising, is the act of integrating a product into a TV show as naturally as possible so that it doesn't really feel like an ad. For example, in the popular TV series "24", Jack Bauer, the hero, is seen driving only Ford vehicles.
Our team found many advantages and disadvantages to this. On the positive side, the show producers don't have to pay for the vehicles, so it's a huge financial support for them. We also thought that embedded ads are a good way to prevent the action from stopping as with regular ads. On the negative side, it's yet another way to add publicity on TV -- and we don't especially need any more publicity into our lives. Ad embedding can also ruin a show because it's often too obvious. However, despite these negative aspects, we felt like embedded advertising was okay.
Our team's opinion about advertising aimed at children, however, was more clear. We thought it was not a good thing to do for many reasons.
Children under the age of 8 can't understand the persuasive intent of ads. In other words, they can't know that there's a company behind the product that's trying to make money. Furthermore, the effect of advertising get worse as kids grow older. Having been strongly influenced in their youth, children will grow up thinking that consuming is the way to be happy. We all thought it was not reasonable to target children since they are influenced more easily than adults. It's a good thing that there is a law in Canada to prohibit these kind of ads, but we don't understand why there isn't such a law in the United States of America.
Wednesday, February 4, 2009
Seatbelts
In the ad “Use Seatbelts” the message is to inform the importance of wearing a seatbelt while driving. Brief, there is a car accident involving three passengers. Only one of them is wearing seatbelt. Just after the impact all of them lost conscience and apparently they all are dead due to severe injuries. Surprisingly, one of them is still alive and the images clearly show that is thanks to the use of the seatbelt. This is a dialogue-free announcement. The images spoke per se. The soundtrack sets a morbid atmosphere and strongly emphasizes the dangerous of driving without using the seatbelt. It was a soft realist ad, which did not show actually the accident happening, the personages were dead, but not with dramatically injuries. In order to soft even more the death the ad invoked the heaven for the dead people. This announcement finishes with a short writing message (“Heaven can wait belt up”), which played a bit with the words probably to help the audience to keep the main message. Overall, this was a very suitable ad to a broad audience. The beauty of this ad was how a powerful message was delivery in a soft, simple and easy way to keep.
Tuesday, February 3, 2009
Karina crispo-sauvé, Vanessa miranda, Mélissa Lefebvre
AD- Use Seatbelts (USA)
In the ad “Use Seatbelts” the main idea is to inform us about the importance of wearing a seatbelt while driving. The ad shows two men in a car. One of them is not wearing a seatbelt, and the other man is. The man who is not wearing a seatbelt will not survive the car accident and the other one will. There is no dialogue in this ad. The men stood there and fought against their own soul and the one who was wearing a seatbelt is the one that won over his soul and stayed alive. The tone of the ad is serious because it explains the danger of not wearing a seatbelt and the consequences that will happen. In this ad they used music to make us realize how dramatic this situation could be without wearing a seatbelt. Music is not the only way to make this scene look dramatic; there are also close-ups of the dead body. It is dark, it is mystical and it is also very sad. There are no printed words are used in this ad. This ad targets every one that drives a car. This commercial is succesful by sending us the message to wear our seatbelts because it is very realistic and dramatic.
AD- Use Seatbelts (USA)
In the ad “Use Seatbelts” the main idea is to inform us about the importance of wearing a seatbelt while driving. The ad shows two men in a car. One of them is not wearing a seatbelt, and the other man is. The man who is not wearing a seatbelt will not survive the car accident and the other one will. There is no dialogue in this ad. The men stood there and fought against their own soul and the one who was wearing a seatbelt is the one that won over his soul and stayed alive. The tone of the ad is serious because it explains the danger of not wearing a seatbelt and the consequences that will happen. In this ad they used music to make us realize how dramatic this situation could be without wearing a seatbelt. Music is not the only way to make this scene look dramatic; there are also close-ups of the dead body. It is dark, it is mystical and it is also very sad. There are no printed words are used in this ad. This ad targets every one that drives a car. This commercial is succesful by sending us the message to wear our seatbelts because it is very realistic and dramatic.
Berlitz (Germany)
The advertisement tells the story of a guy who works for the coast guard. His superior wants him to take over the control panel in order to watch out for any kind of threat or dangerous situation. Then, all of a sudden, a submarine calls out for help but the subordinate of the watch tower doesn’t even know where the voice is coming from and he acts like someone who’s totally lost. Then he starts communicating with the submarine that is in need of assistance, but the guy has poor English and can’t communicate properly with the submarine that’s in distress. The whole advertisement is somewhat humorous from all points of view, but for the guy who was in danger, it wasn’t funny at all. There’s also a song at the end which hides a meaning of some kind. It shows us that when speaking with someone else, you need to be at the same level of understanding and speaking to be able to act properly with the situation. There are words in the advertisement but they are only shown at the end by being synchronized with the song. Not only do they give meaning to the advertisement but they also provide the viewers answers on how to resolve the matter occuring in this video. The target audience is people who need good English to do their work properly or simply people who need to improve their English. It’s pretty obvious that they are showing a message to learn English, but personnally we didn’t get affected by it because we’re already pretty good in English. People weak in English would certainly be affected by the advertisement because they probably wouldn't want to be in the same situation.
Alexandre
Michaël
Alexandre
Michaël
Reflection on the ad of Use Seatbelts
The video was short and simple. Three young men around the age of twenty had a car accident; they hit a tree. Two of them had not used their seatbelts and were killed in this accident. Their souls easily left their bodies, but the third person’s soul, who had his seatbelt on, could not escape. Instead, it stayed inside the body and the responsible person woke up. His life was saved because he had buckled up. Even though there was no dialogue between the characters, there was a heavy music bringing a dramatic effect to the scene. There was no narrator either, but the ad has successfully delivered its message with simple printed words: “Heaven can wait, belt up” which is a really significant slogan. The goal of the advertisers was to demonstrate the importance of seatbelts. Since the nature of this message is very serious, the tone used in the ad was solemn. Drivers and passengers of cars were the target of this commercial, which was designed to sensitize and target young men.
The video was short and simple. Three young men around the age of twenty had a car accident; they hit a tree. Two of them had not used their seatbelts and were killed in this accident. Their souls easily left their bodies, but the third person’s soul, who had his seatbelt on, could not escape. Instead, it stayed inside the body and the responsible person woke up. His life was saved because he had buckled up. Even though there was no dialogue between the characters, there was a heavy music bringing a dramatic effect to the scene. There was no narrator either, but the ad has successfully delivered its message with simple printed words: “Heaven can wait, belt up” which is a really significant slogan. The goal of the advertisers was to demonstrate the importance of seatbelts. Since the nature of this message is very serious, the tone used in the ad was solemn. Drivers and passengers of cars were the target of this commercial, which was designed to sensitize and target young men.
Molson Ex advertising
After learning different ways companies are doing advertising on television, internet, or even on the radio, we had the objective to analyse one of 5 given advertising for our course of English 102. We decided to analyse the advertising by Molson Ex, a Canadian beer. The advertising let you clearly understand that this beer is exclusively for the real Candians, by showing differences between Americans and Canadians, always keeping the humoristic tone.
Some companies like to tell a short story during their advertising, but this was not the case for Molson Ex. Instead, they prefered to show everybody the different aspects from Canadians they consider better than from Americans by saying some typical Candians expressions or declaring the Canada as the “Number 1 Hockey Nation”. We can clearly see the humoristic tone in this advertising, which is the case for almost every beers advertising. This humoristic tone is expressed by showing, on a giant screen onstage, symbols and images about every lyric the man on stage is saying. This can be kind of useful too for the comprehension of the jokes told in this advertising. I think we can say the targeted audience is almost every people who are above 18 years old. Its humoristic tone is used as a very attractive tool and makes this advertising interesting for everybody.
Watch this ad by clicking on this link !
Some companies like to tell a short story during their advertising, but this was not the case for Molson Ex. Instead, they prefered to show everybody the different aspects from Canadians they consider better than from Americans by saying some typical Candians expressions or declaring the Canada as the “Number 1 Hockey Nation”. We can clearly see the humoristic tone in this advertising, which is the case for almost every beers advertising. This humoristic tone is expressed by showing, on a giant screen onstage, symbols and images about every lyric the man on stage is saying. This can be kind of useful too for the comprehension of the jokes told in this advertising. I think we can say the targeted audience is almost every people who are above 18 years old. Its humoristic tone is used as a very attractive tool and makes this advertising interesting for everybody.
Watch this ad by clicking on this link !
Use Seatbelts
The ad is about three people involved in a car accident. Both the driver and the rear passenger weren’t using their seatbelts. Therefore, they weren’t protected from the impact of the accident. The soul of both the driver and the rear passenger slowly started to leave their body, clearly showing us that they did not survive. However, the other passenger was wearing his seatbelt, so he survived. There is no dialogue in the ad, only dramatic music. At the beginning of the ad, the surprising and scary sound of the impact between the car and the tree immediately draw our attention to the scene. The music showed the gravity of the situation. At the end of the ad, a message appears saying: ‘‘Heaven can wait. Belt up.’’ The message makes us realize the importance of using seatbelts when we are in a car. We never know what can happen. The ad is trying to reach everyone, the passengers as well as the drivers. The only intention of this ad is to convince people to use seatbelts because it can save many lives.
German ad - Berlitz
The scene shows two German coastguards in the beginning of the advertisment. The young one seems to be at his first day of work. The older one seems to be his superior and seems to teach him the basic outlines of his job. They are talking in German. There is no narrator or subtitles so we are not able to really understand what they are saying. As the supervisor leaves, the new employee receives a mayday call from an English sailor, who is sinking. Unfortunately, the coastguard doesn’t understand what the sailor is saying and fails to help him (“We are sinking!” “What are you thinking about?”). After the confusion, the company logo appears with the “Improve your English” slogan. It’s obvioulsy targeting people who want to improve their English language.
We can see with the little story and the slogan that the tone is humorous. Of course, in a same situation, that would be tragic. At the end of the advertisement, there is opera music to put more emphasis on the humorous part and to draw attention to the message from the company. The atmosphere in the coastguard office is dark and at the end we see a white screen with the message on it. The white screen helps to change our mood suddenly from calm to energetic.
Click here for a link to the ad on YouTube.
http://youtube.com/watch?v=CL5OqZaeEQA
Kevin Ouellet
Maxime Caron
Maxime Caron
In the ad, a carwreck occurs causing the death of two people out of three inside the car. The only survivor was also the only one who used a seatbelt and consequently survived because of it. You can see the spirits leaving the bodies of the victims and the spirit of the person who wore the seatbelt apparently could not fly away because the seatbelt would not allow him to do so. There was no dialogue or narrator throughout the ad. It was a serious advertisement that uses tragic music to enhance the message it tries to send to the viewer. There are special effects that show the spirits of the victims trying to leave the corpses. We could clearly see that the one who wore the seatbelt was less injured than the others. There was a message printed on the screen at the end of the ad saying that seatbelts save lives and the statement they use was strong and well placed. This advertisement targets anyone who dares not to wear a seatbelt and is a way to inform the public about the importance of wearing a seatbelt. The commercial uses a shocking approach which works well in delivering the message and it incites viewers to think twice about using the seatbelt.
Entertaining Molson Advertisement
Gabriel de Courval-Paré
Félix Éthier
Mathieu Leclerc-Giroux
The Molson ad tells a story about a Canadian wanting to show his difference compared to the rest of the English community (American, British, etc) and remove any Canadian stereotypes. There is not much action, but there is much talking. He starts very smoothly then as the ad goes, he gets in a Canadian patriotism frenzy. He talks alone so there is no interaction with other people. There is no music until he gets into his Canadian rage, then it plays classical music. There are images projected behind the guy showing us the stereotype others have about Canadians. The guy is giving a “show”, so he also has a microphone. At the end of the ad, at the same time he say those words, we see, I AM CANADIAN. In conclusion, this is a patriotic message from molson telling us to drink Molson Canadian beer.
http://ca.youtube.com/watch?v=Dzn0UiiOYLs
Basically there's a story in every advertiser, this one is about a Candian speaking about the true meaning of his nationality. By giving diverse examples and explaning the difference between who we really are and what people think we are.
He also shares his pride of being a Canadian with what we could call enthousiasm.
The scene takes place in front of an audience that he shares with us that... Invigorating monologue. In brief, he’s the narator of his own video and brings us into a patriotic world with music that gets louder along with his speach. He uses humour; perfectly describing the true meaning of being Canadian.
A man standing on a simple stage in front of a gigantic screen is momentarely showed in close up views and to accentuate his belief a serie of images flows on the screen : a beaver, the White House, boots, people, the Canadian flag, beer, snow globe, landscapes and so on.
In this presentation, words are also quite present and put pomposity to his message.
The message of this ad must be that we should be proud of being Canadian and that’s why we should buy Molson Canadian beer. Considering the fact that the taste of this bear digust us, we haven’t been influence by this ad. Nevertheless, if it did taste good we would go straight to a bar after class.
by Sophie Dion, Jolène Brillon, Marie-Eve
He also shares his pride of being a Canadian with what we could call enthousiasm.
The scene takes place in front of an audience that he shares with us that... Invigorating monologue. In brief, he’s the narator of his own video and brings us into a patriotic world with music that gets louder along with his speach. He uses humour; perfectly describing the true meaning of being Canadian.
A man standing on a simple stage in front of a gigantic screen is momentarely showed in close up views and to accentuate his belief a serie of images flows on the screen : a beaver, the White House, boots, people, the Canadian flag, beer, snow globe, landscapes and so on.
In this presentation, words are also quite present and put pomposity to his message.
The message of this ad must be that we should be proud of being Canadian and that’s why we should buy Molson Canadian beer. Considering the fact that the taste of this bear digust us, we haven’t been influence by this ad. Nevertheless, if it did taste good we would go straight to a bar after class.
by Sophie Dion, Jolène Brillon, Marie-Eve
Guiness Evolution's Ad
In this ad, it is easy to understand the story: it is the story of human evolution. From strange little animals to what we are today, we have the chance to see human evolution in a humorous way. There’s no need of dialogue as it is a beer advertisement. Actors interact by being together from the start to the end. There’s no narrator as well, as the images speak for themselves. It is a humorous ad, and was made with the goal to make people laugh. Instead of a conversation, the ad uses glorious music that captivates the viewer. There are a lot of special effects in this ad: dinosaurs, ice, big bang, and everything going fast forward. It makes this ad even more interesting and impressive. The only words that we can see in the ad are the name of the beer and the slogan. This commercial is trying to reach alcohol consumers, mostly boys. The main message is to convince people to drink this beer: the ‘’best’’ beer. It is a very successful ad that inspires us to drink this fantastic beer.
David Francoeur and Ghyslain Aubut
David Francoeur and Ghyslain Aubut
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